Goldsmith, M (2010) Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It. London. Profile Books Ltd.
ISBN 978 1 84668 146 2; eISDN 978 1 84765 215 7
I have followed Marshall’s work since I first saw him speak about his coaching research. He is eloquent and keeps things simple, practical and always refers back to his research.
This book is another great example of Marshall’s work. He defines Mojo as “that positive spirit toward what we are doing now that starts from the inside and radiates to the outside.”
I like this. It describes the energy and passion we experience and demonstrate to others when we are fully engaged in something. I am wary of using labels like “Mojo” for physiological processes that can be described and labelled quite adequately with existing language. That said, I accept that a catchy phrase or word such as Mojo serves a purpose in marketing a concept and helping it take hold.
This is an easy read with practical tips and exercises. There isn’t really anything new in the book in terms of its basic concepts but it does re-frame them in way that creates a more contemporary feel.
A highly recommended read.